Visitors will be able to view animal art at reduced rates, with a focus on new talent.
The organisers have allocated space to 40 selected artists.
"Our main aim is to develop strong relationships between artists and our visitors. We are really excited to be finding new talent and showcasing it direct to the buying public," said a statement from organisers Barnaby Parker and Jamie Polk.
Parker and Polk will be launching a marketing and PR campaign on 1 January 2010 to drive visitors and support exhibiting artists.
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