Anchor spread TV characters join campaign

Agency i2i is launching a six-week sampling campaign for Arla Foods’ Anchor Lighter Spreadable product.

Agency i2i is launching a six-week sampling campaign for Arla Foods’ Anchor Lighter Spreadable product. The roadshow, which launches next month, will sample around 153,000 people across 33 days at Tesco, Sainsbury’s and Asda stores. The roadshow unit will be in the shape of an Anchor tub with costume characters from the television advertising campaign handing out taster samples. “This campaign will play a vital role in driving short-term sales and long-term brand loyalty,” said Bruce Burnett, i2i Face to Face Marketing managing director. The product was launched in January backed by a £7m campaign.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs