It has interviewed over 2,506 people aged between 13 to 25, taken 7,000 hours of footage and produced seven short films as part of its Young Blood project. It is also producing a White Paper and a report on the results of the research.
Poet and DJ James Massiah has also created a spoken word poem addressing the themes of the documentaries.
Amplify is also conducting a series of talks around the research in collaboration with Soho House. The five talks will look at a range of issues related to youth culture, including what marketers can learn from the agency's findings.
The first talk is an overview of the Young Blood project, presented by Amplify’s head of planning Krupali Cescau. It will take place on Thursday (5 May) at 8.45am to coincide with the release of the research.
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