Amplify to expand creative team following nine wins

Amplify will appoint a creative director and add seven new roles to its creative team following nine account wins across 2016 to date.

Amplify: nine account wins in 2016 so far
Amplify: nine account wins in 2016 so far

Airbnb, Method, Jura, Burn and Hunter are among the new business wins and founder Jonathan Emmins attributed the growth to the brand’s recent Young Blood research.

Emmins said: "Without a doubt our recent Young Blood thought leadership piece – reflecting the hopes, fears and realities of growing up in Britain today – has put us on new brands' radars. As a result of the research, films and talks, we’ve had a number of approaches – either targeting this audience or brands asking us to help them put a face to the demographic."

The agency will be bringing the stories of the coast, craft, community and culture of Jura island, the home of Jura whisky, to life through theatrical sets, interactive audio narrative and virtual reality at a secret location in London this October. 

The Airbnb #LiveThere campaign, recently activated for Berliners, will also be brought to the UK this year while the quirky Method campaign continued at last weekend’s Big Feastival. Following the Burn Residency in Ibiza the agency will deliver two stadium experiences in Poland and Russia headlined by Busta Rhymes and Grandmaster Flash. 

The agency reported experiential billings of  £11.8m in 2015, up from £9.5m in 2014 and the new appointments will take the headcount up to 65. Emmins explained: "The creative director appointment will be the first of a number of new recruits to our creative team that will see it doubling in size, reflecting our organic expansion of clients and areas. Increasingly Amplify is taking a lead strategic and creative role for our clients as they explore new areas, with many asking us to balance a global and local approach."

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