The event, which runs throughout October, offers consumers the chance to sample some of the finest menus in London and explore the culinary delights the city has to offer. There are two main elements to the event: Restaurant Experiences and Festival Menus.
Restaurant Experiences aims to deliver memorable and creative events, taking place in the restaurants themselves. These range from chef-hosted lunches to tasting menus and restaurant-hopping tours.
Festival Menus is a restaurant promotion available through Bookatable.com, allowing people to eat at over 200 restaurants for between £10 to £60.
American Express has teamed up with the UK’s finest chefs to offer exclusive experiences to its cardmembers in 2016, with its series of ‘My Travels’ events and a special Festival Menu line-up. The series of ten events features a four-course meal with some of London’s greatest chefs including Skye Gyngell, Yotam Ottolenghi, Angela Hartnett, Theo Randall, Tom Aikens, Anton Mossimann, Nathan Outlaw, Jeremy Lee, Philip Howard and Nuno Mendes
Other brands involved in backing the event include Bookatable by Michelin, Enotria & Co, Sipsmith, Ecoworld Ballymore, Suntory Whisky, Veuve Clicquot, Birra Moretti, Fortnum & Mason, Ocado and Syft App.
Earlier this year, American Express offered fans golf experiences at the 2016 US Open Championship. It also supported London Fashion Week AW16 by providing Amex Insiders, the onsite concierge service that was available around LFW.
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