The re-launch will see the agency focus on three core services – experiential marketing and sampling, ambient and disruptive media and promotional staffing.
For each of these, Ambient will place an emphasis on how emotions can influence consumers’ memory and behaviour.
The agency has developed what it refers to as ‘a unique planning matrix’ comprising six psychological influencers, which it will apply to events and experiences to maximise their effect on human emotions.
Ambient believes the strategy will enable brands to develop ongoing relationships with consumers, by transforming interactions between the two parties into more meaningful experiences.
The agency is also embracing the trend towards the amplification of live experiences online, with the launch of a social media measurement platform, increased use of digital and social media, and the development of bespoke technical solutions for clients.
Jonathan Schultz, CEO at Ambient said: "At Ambient, we have invested heavily in changing the way we approach experiential marketing in all its forms. The landscape of marketing opportunities has changed dramatically over the past five years; we continue to innovate and provide the best possible services to our clients.
"This stage in Ambient’s journey is reflective of our passion and dedication to our mission to provide the most effective and exciting ways to engage audiences and enable brands to become part of consumers own stories."
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