The NEC Group’s catering arm revealed it will be managing the new venue, due to open this week, which is based on the banks of the River Avon and has been built on stilts to counter the risk of flooding.
Riverside benefits from a restaurant, bar, and conference and event facilities, and includes private balconies and break-out space. The 1,200 sqm clubhouse is believed to be Europe’s largest wooden structure built predominantly from Russian spruce, dedar wood and zinc, and is a low carbon emission building.
The deal comes after a number of business wins secured by Amadeus in the last ten months worth £16m, including Cadbury World, Camden Council, the Library of Birmingham and Birmingham Town Hall.
Nic Allen, owner of Riverside, said: "This venue has been on the drawing board for over ten years and now it’s time to launch it to our customers. In my eyes the relationship with Amadeus is not just a contract but an exciting partnership, having Amadeus involved early on in the project has been the key to getting this iconic building ready and prepared for the launch this month."
Chris Reynolds, Amadeus sales director, said: "From the moment the deal was agreed we have worked in partnership, utilising Nic’s business acumen and Amadeus’ extensive experience in mobilising venues and event management to bring this project to life."
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