The show will provide expert and educational advice as well as showcasing more than 100 high-profile retailers from sectors including nursery, maternity, pregnancy and fashion, for a visitor footfall of around 10,000.
This is AMA's first venture into establishing its own consumer event and it aims to create the most significant mother and baby show in the UK.
The exhibition also aims to provide a platform for exhibitors to showcase or launch their products, brands and services, reaching a captive audience of expectant mums, new mums, as well as parents and grandparents with young children.
Show project manager Helen Steane said: "The event will have a strong educational element with experts giving invaluable advice and guidance that expectant mums, new mums and parents want, especially in these difficult economic times."
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