Aloft Liverpool and Sofar Sounds partner for secret music events

Starwood Hotels & Resorts has revealed it will host a series of intimate, secret gigs at its newest UK hotel in collaboration with live music specialist Sofar Sounds.

The new Aloft Liverpool to focus on music experiences
The new Aloft Liverpool to focus on music experiences

Aloft Liverpool will be hosting the music gigs on its official opening date, 27 November, in various venues throughout the new property. The gigs will feature emerging, local talent, which is being kept under wraps from guests until they enter each room. 

Andrew Kendrick, general manager of Aloft Liverpool, said: "We’re delighted to be celebrating Aloft Liverpool with an unparalleled music experience. Sofar Sounds share Aloft’s ambition of supporting local and emerging music, so we couldn’t have dreamt of a better partner to launch the hotel with."

Rafe Offer, co-founder of Sofar Sounds, added: "We’re thrilled to be working with Aloft to launch the new Liverpool hotel. Sofar Sounds is always looking for interesting new venues for gigs, and the stunning Royal Insurance Building which houses Aloft Liverpool is very exciting for us.

"The city has a history of great music. The venue has real charisma and is a perfect setting for a set of really unique gigs on launch night."

Aloft Hotels regularly team up with cutting-edge musicians as part of their Live at Aloft music progamme. Music enthusiasts and hotel guests have the opportunity to meet artists and experience exclusive live performances in Aloft’s international properties.  

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