The Alchemy Partnership launches digital marketing diploma

Training and communications agency the Alchemy Partnership has created a dedicated course for event professionals looking to learn more about digital marketing.

The Alchemy Partnership's Izania Downie reveals new diploma details
The Alchemy Partnership's Izania Downie reveals new diploma details

The agency, set up by former Eventia chief executive Izania Downie, has said its professional diploma in digital marketing will help delegates learn more about the latest techniques in search, social and mobile, analytics, strategy and planning. It has been accredited by the Digital Marketing Institute and the European Qualifications Authority.

The inaugural course will take place in central London on 24-28 November and will be led by digital marketing expert and accredited DMI trainer Martin Henley.

Mike Fletcher, content provider and digital strategy consultant, is currently taking the diploma, along with additional teaching qualifications, in order to deliver the course in 2015.

Downie said: "Event marketing professionals are being left behind by marketers from other sectors when it comes to digital. It is vital that events embrace the opportunities that digital marketing can provide and this accredited diploma will bridge the skills gap that currently exists."

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