Agencies: Partnership set to launch half-marathon

Sports marketing and events management company Limelight Sports has teamed up with The Royal Parks Foundation to launch London's first half-marathon.

The project, taking place on 12 October, aims to create an iconic event on Britain's sporting calendar while raising funds for the foundation and other UK charities. Sponsors Brakes and Nokia have already pledged to provide more than £1m over the next three years, and more sponsors are to be announced shortly.

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