Agencies: Liquid Way produces Hitachi's showcase

Technology giant Hitachi employed The Liquid Way to produce its corporate showcase from 20-21 February at the Queen Elizabeth II Conference Centre in London.

The agency utilised all six floors at the venue to create different areas showcasing various elements of Hitachi's business. One such area was Transport Life, which demonstrated how the brand's automotive and rail technologies will be working to improve people's journeys and the environment.

Miss Jones to work on Ford Focus campaign Miss Jones and Co is set to organise a nationwide month-long campaign to promote the new Ford Focus, scheduled to start on 15 April.

Operating under the guise of Focus Music on the Move, the campaign is based on the car dealer's above-the-line advertising, which will see musicians playing instruments created from Ford car parts.

Miss Jones and Co will work alongside editorial specialist Inc. The campaign will include a roadshow featuring the orchestra playing the car parts.


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