Aero creates prize bubble experience for Mousse launch

Nestlé brand Aero is celebrating the launch of its Mousse chocolate bar with a gameshow-inspired experience.

Shoppers are challenged to grab as many gold discs as they can within 30 seconds
Shoppers are challenged to grab as many gold discs as they can within 30 seconds

The Discover Smooth Mousse activity launched in Westfield Stratford today (30 October) and will remain in situ until 1 November. Consumers are being invited to step inside the Aero Mousse Bubble for a chance to win a spa break for two. 

Those that enter are given 30 seconds to try and grab as many gold discs as possible, with the hope that one will be a ticket to the 28 spa days on offer.

The brand enlisted Tribe Marketing to devise and execute the experiential activity. Brand Warriors is staffing the stand, and encouraging consumers to tweet about the experience using the hashtag #AeroMousse.

The activity aims to ensure the new product is sampled by Aero’s target demographic – ABC1 females with children.     

Marion Miles, Aero brand manager at Nestlé Confectionery UK & Ireland, said: "We wanted to give shoppers the opportunity to have their own moment of indulgence. What better way to do this than with new Aero Mousse, as well as the chance to win an indulgent moment to share with a spa break for two." 

Following its stint in east London, Aero will travel to…

  • Jervis in Dublin on 6-8 November
  • Bluewater in Kent on 13-14 November
  • Metrocentre in Newcastle on 20-21 November
  • The O2 in London on 1-2 December
  • Trafford Centre on Manchester on 4-5 December

More: Nestlé Cereals plants levitating illusionist in Waterloo

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