The latest in a planned series of seminars by the Association of Exhibition Organisers (AEO) has been hailed a success.
The event, aimed at helping small to medium enterprises understand the benefits of exhibitions, attracted 170 delegates. It took place at the King's Hall Exhibition and Conference Centre, Belfast in late September and gave free advice on using exhibitions.
'It was brilliant with the 170 delegates there and the speakers were great,' said AEO director-general Trevor Foley. 'King's Hall did us proud.'
Speakers included Nick Cottman from Clip Design speaking on stand design and costs. Foley spoke on the power of exhibitions.
'Exhibitions provide a unique opportunity for face-to-face communication,' said Foley. 'Our statistics show that exhibitions are the best tool for building relationships with potential customers, launching products and for generating genuine sales.'
'Exhibitions have become a very important element in the marketing of any organisation,' added King's Hall director Philip Rees. 'Trade and consumer exhibitions are experiencing a period of rapid expansion.'
The AEO's next seminar will be at Wembley on 6 December.
- The AEO's annual excellence awards ceremony will take place at the Grand Hall, Olympia on 6 July 2001. This year's awards took place at the Grosvenor House Hotel, but the AEO felt the awards would be 'better served in a bigger venue'.