The first seminar on 2 March will see the deputy consul general and head of trade and investment for the British Consulate in Saudi Arabia Greg Gibson talk about the financial, economic, social and cultural aspects of the Saudi Arabian market, the recent trends, key sectors of business and key legal and statutory requirements needed to organise exhibitions in Saudi Arabia.
Later foreign direct investment officer of ProMexico Mario Gonzalez will talk about the market trends, culture and business practices of the South American country. Following him, FESPA group sales manager Americas and event manager FESPA Mexico 2011 Michael Ryan will talk about his experiences in Mexico.
"AEO is offering these seminars in response to recent member research, which indicated that both the Mexican and Saudi Arabian markets are of great interest to exhibition organisers," said AEO CEO Austen Hawkins.
"Our international seminars will provide invaluable in-depth information and case studies on launching and running shows in these regions, and we’re saving the best for last, they are free of charge."
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