AEO event to target SMEs and start-ups in events industry

The Association of Event Organisers (AEO) has developed a new category of membership and a dedicated event aimed at helping small- and medium-sized enterprises develop their exhibitions and events-related business.

Karim Halwagi: AEO aims to help industry SMEs and start-ups
Karim Halwagi: AEO aims to help industry SMEs and start-ups

The new category of membership - AEO Enterprise Member - is aimed at helping smaller businesses to develop and grow, thereby aiding the expansion of the UK exhibitions and events industry. 

The AEO Enterprise Forum, launching alongside the new membership category, will provide a comprehensive programme illustrating how to grow one's events business and highlight issues to be aware of, whilst providing insights into what to look out for and how to deal with a variety of common challenges that may hinder the growth of an events business.

The one-day event will track the business arc for organising events and each session will focus on a specific part of this cycle, from the conceptual stage, to working with venues and suppliers, to fundraising for growth capital.

The speaker line-up will include a number of leading lights from the exhibitions and events industries, all of whom have built events or event businesses from the ground up. Their invaluable expertise offers a wealth of experience, all of which can help in the effective growth of an events business, and highlight how to avoid painful mistakes.

The event, which takes place on 30 October at Olympia London, is aimed at smaller exhibition and event owners seeking guidance to grow their business, event directors and managers looking for insights on how to develop their exhibitions and events, entrepreneurs who may be planning an entry into the world of exhibitions and events and students who are exploring the industry.

Karim Halwagi, chief executive of the AEO, said: "It is vital that we support and nurture the smaller organisers, as well as those looking to enter the industry, as much as possible so that we can see the continued growth of the industry as a whole. We wish to assist the emergence of the next generation of leading event organisers and help them avoid common issues that may hinder the growth of their business."

The new category of membership also includes a comprehensive mentoring programme, with guidance from today’s industry experts. 

Halwagi will be leaving his post at the industry association on 31 October after serving in his role for three years.

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