Highlights of the day included a talk on launching a show, with Brand Events chief executive Chris Hughes, Closer Still Holdings chief executive Andy Center and Imago Communications director Hugh Keeble.
Sense managing director Nick Adams spoke about how agencies have created successful experiential campaigns resulting in repeat business.
There was an eye-opening discussion called ‘Research without insight is like sex without orgasm – pointless’, and was hosted by AMR International director John Pringle and NEC group head of insight Adi Clark, talking about the importance of customer research and data analysis.
FESPA managing director Frazer Chesterman and FESPA sales and marketing director Marcus Timson also presented a case study on how the federation has grown its exhibition into a global brand.
The day ended with networking drinks.
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