AEG is hosting 'tasteology' sessions, inviting visitors on an culinary journey around the world, sense by sense. Visitors can sign up for one of four 35-minute eat-along screenings, showcasing a food and travel documentary focusing on four episodes: Source, Chill, Heat and Experience. These are being led by gastronomy pioneer Jozef Youssef of Kitchen Theory.
Sharp's Brewery is brining its Doom Bar Beach Bar to the festival and will be encouraging visitors to try out a 'Beer Confessional' to confess their beer sins. It is also offering people in the VIP lounge an exclusive opportunity in the Sharp’s ‘Secret Bar’.
Airline operator Etihad is inviting visitors to 'Taste the World', with food and wine pairings, while Celebrity Cruises is bringing back its Lawn Club activation from previous years.
The festival is taking place this week, from 15-19 June, in Regent's Park.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.