Advice on hand with Illico clinic

IBR event division Illico Events held its second Event Lab Clinic

last month. The day was aimed at clients who need assistance with

planning and strategy.

Areas being discussed included choosing the right event, communication,

objectives and feedback. Illico director Chris Parnham spoke at the

event held in The Brewery, London.

'It is important to choose the right event and ask if it is the right

thing as face-to-face communication can prove expensive,' he said.

'Remember that small things can make the event more successful. And at

the end of the event look back at the objectives, but avoid the 'did we

have a good day' syndrome.'

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