IBR event division Illico Events held its second Event Lab Clinic
last month. The day was aimed at clients who need assistance with
planning and strategy.
Areas being discussed included choosing the right event, communication,
objectives and feedback. Illico director Chris Parnham spoke at the
event held in The Brewery, London.
'It is important to choose the right event and ask if it is the right
thing as face-to-face communication can prove expensive,' he said.
'Remember that small things can make the event more successful. And at
the end of the event look back at the objectives, but avoid the 'did we
have a good day' syndrome.'