Advanstar joins up with Tarsus

Advanstar and Tarsus Group has combined forces to form a joint

initiative in the French Call Centre, Computer Telephony and Customer

Relationship Management (CRM) market.

This follows last month's international call centre exhibition, Seca, in

Paris, which Advanstar own. The deal gives Advanstar 65% of the joint

venture and Tarsus Group 35%.

As part of the package, Advanstar will be the force behind Seca and the

associated directory distributed at the show, while Tarsus' subsidiary

Groupe MM will provide the CRM tradeshow and conference Progimark, also

held in Paris. It will also contribute the industry magazine Centre

d'Appels and - an internet portal.

"It makes good business sense to pool our interests in Call Centre and

CRM markets as many of our activities overlap," said Tarsus Group

managing director Douglas Emslie. "But this joint venture is just in

France and solely for this market sector."

"The joint deal means that we will serve the needs of the French Call

Centre and CRM marketplace on a much more comprehensive basis," added

Advanstar chairman Robert Krakoff.

The joint venture company will be managed in France by Groupe MM, headed

by Louis Vaudeville.

Meanwhile, Advanstar announced its first quarter results for 2001.

Pre-tax profit was dollars 44.8m (pounds 29.9m) compared with dollars

43.8m (pounds 29.2m) in the first quarter of last year, and its turnover

was dollars 128.6m (pounds 85.7m) compared with dollars 133.1m (pounds

88.7m) last year.

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