Advanstar and Tarsus Group has combined forces to form a joint
initiative in the French Call Centre, Computer Telephony and Customer
Relationship Management (CRM) market.
This follows last month's international call centre exhibition, Seca, in
Paris, which Advanstar own. The deal gives Advanstar 65% of the joint
venture and Tarsus Group 35%.
As part of the package, Advanstar will be the force behind Seca and the
associated directory distributed at the show, while Tarsus' subsidiary
Groupe MM will provide the CRM tradeshow and conference Progimark, also
held in Paris. It will also contribute the industry magazine Centre
d'Appels and Planetclient.com - an internet portal.
"It makes good business sense to pool our interests in Call Centre and
CRM markets as many of our activities overlap," said Tarsus Group
managing director Douglas Emslie. "But this joint venture is just in
France and solely for this market sector."
"The joint deal means that we will serve the needs of the French Call
Centre and CRM marketplace on a much more comprehensive basis," added
Advanstar chairman Robert Krakoff.
The joint venture company will be managed in France by Groupe MM, headed
by Louis Vaudeville.
Meanwhile, Advanstar announced its first quarter results for 2001.
Pre-tax profit was dollars 44.8m (pounds 29.9m) compared with dollars
43.8m (pounds 29.2m) in the first quarter of last year, and its turnover
was dollars 128.6m (pounds 85.7m) compared with dollars 133.1m (pounds
88.7m) last year.