Adidas and Westfield team up for New Year fitness event

Adidas is to work with Westfield London for a three-day fitness event in the shopping centre.

Adidas and Westfield team up for New Year fitness event
Adidas and Westfield team up for New Year fitness event

Westfield will host three interactive zones and a live stage within its atrium.

"My Body with Adidas", "The Health & Beauty zone", "The Style zone with Sky.com/Showbiz" and "My 2010 live stage" will host a variety of activities and live shows from 22 to 24 January.

The stage will show off Adidas' Adilibria, 3 Stripes Clima 365 Adidas Yatra collections.

"This year will see Westfield London put on more and more of its own events, designed specifically to integrate brands via sponsorship activation," said Westfield London head of events Joe Russell. Adidas's sponsorship of My 2010 is a perfect example of a brand providing a really engaging experience for our customers and taking advantage of Westfield London's footfall and additional media opportunities."

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