Adidas turns to Closer for experiential Champions League drive

Sports brand Adidas has brought in Closer for an experiential campaign centred around its position as the Champions League official match ball provider.

Adidas turns to Closer for experiential Champions League drive
Adidas turns to Closer for experiential Champions League drive

Closer, the experiential arm of Billington Cartmell, has created a two-metre-high stand that takes the form of an open goal which poses the question: "Fast enough for the Uefa Champions League?"

Visitors will kick eight footballs in turn when they light up. Each person is timed and has to kick the balls in a programmed sequence 20 times. The stand will visit JJB Sports stores around the UK, starting this weekend (20 March).

As prizes, Adidas is giving away five pairs of tickets to Uefa Champions League matches involving legendary clubs including AC Milan, Bayern München, Real Madrid, Chelsea and Liverpool (should they qualify), including travel and accommodation.

The experiential campaign is intended to highlight updates for the F50i, Predator X and adiPure boot as well as the official Champions League match ball.

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