Adidas to host party with Urban Outfitters

Adidas is celebrating the launch of its new Adidas Originals by Hyke collection with a party at Urban Outfitters' Oxford Street store on Friday (16 October).

Attendees will be able to shop the Adidas collection (uoeurope)
Attendees will be able to shop the Adidas collection (uoeurope)

The event, which is free and open to those who register their details via the Urban Outfitters website, kicks off at 6pm and is set to run through until 9pm.

A dedicated pop-up space within the store will showcase the new capsule collection designed by the Japanese label, which is renowned for its minimalist aesthetic.

Attendees will be able to peruse and purchase from the new range, which includes shoes, sweatshirts, leggings and windbreakers, before its official global launch on Saturday (17 October).

While exact details remain under wraps, live music will set the tone for the night, meanwhile the store will supply food and beverages to help party-goers kick off their weekend. 

in other recent Adidas activity, the brand launched an interactive football pitch installation at Pop Brixton in August, and it hosted the World Final of its global football tournament in France last month.

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