Because adds two senior members to team amid new brand identity

Brand experience agency Because has appointed a new brand director and head of digital content, devised a new brand identity and created a new website.

Founder Sharon Richey sits between new recruits, Robert Stimpson and Vanessa Green
Founder Sharon Richey sits between new recruits, Robert Stimpson and Vanessa Green

Robert Stimpson joins Because as brand director, and is responsible for overseeing the agency’s in-house creative studio as well as its new design and branding initiatives.

For the last 12 years Stimpson has run his own brand design agency, Real 451.

Because has selected former journalist Vanessa Green for the head of digital content role, a reflection of its growing digital content creation and amplification arm.

Green has previously worked as lifestyle editor for Yahoo, digital content manager at Cedar Comms for Tesco Real Food, and as senior content manager at B2B marketing agency Tracepoint.

Green said: "As an agency, Because is heavily invested in being on the cutting edge of the latest digital technology.

"I'm excited to be joining the team as I share this ethos, and I’m passionate about supporting the agency and its clients with inspiring and innovative content."

The new identity

The agency’s new ‘Be Live. Be Loved’ positioning centres upon the idea of ‘brand love'. The new identity is said to better reflect the agency’s growing range of work, which spans experiential marketing, communications, digital and social media and live creative technology.

Sharon Richey, chief executive and founder of Because, said: "Brand love, not brand awareness, is what creates real brand desire, loyalty and advocacy. Live brand experiences are a fantastic way to kick start love affairs between consumers and brands, and turn them into lasting relationships.

"We didn’t just want a static logo, but a living brand which evolves and adapts to different needs, just like the campaigns we create for our clients."

The new logo is comprised of heart-shaped icons that double as buttons and arrows, which are designed to represent brand love and brand action.

The new website features the aforementioned logo, as well as resources such as guides and downloadable ebooks, along with a ‘behind the scenes’ video focusing on Because’s recent work with dairy brand Boursin

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