Each car is wrapped in one of the 20 participating nations' flags, and to offer passengers the chance to truly get in the tournament spirit, the drivers will hail from the country which their flag represents.
Those who spot an Addison Lee car with a competing nation’s flag are being invited tweet or Instagram an image of the vehicle to @AddisonLeeCabs with the #RugLee hashtag to receive a ride in the car, as well as discounted travel.
Each customer can claim up to 20 discounted journeys, one for each car in the #RugLee fleet.
The #RugLee fleet will be avaiable for journeys between now and the final day of the tournament on 31 October.
Peter Boucher, chief commercial officer at Addison Lee, said: "With rugby fever set to sweep across the capital, we want to help rugby fans celebrate and show support for their teams.
"We are always looking to provide the best possible service to our customers and with public transport undoubtedly being busier over the coming six weeks, the limited edition #RugLee fleet is a fun way for us to help keep London moving."
More Rugby World Cup news:
- Rugby World Cup lands ball in the wall of Cardiff Castle
- Rugby stars light up Coca-Cola London Eye for World Cup
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.