Wikler joins from agency Square Melon UK, where he previously held the post of client services director. Here he was instrumental in delivering campaigns for a number of Coca-Cola brands.
Wikler has been tasked with developing the experiential capability of Adding Vaue.
Randle Stonier, chief executive and founder of Adding Value, said: "As part of our strategic approach, which we term ‘Creating emotional advantage’, Adding Value already offers an enriched audience experience to our live events clients that builds passion for their brands by combining science, art, innovation, and emotion.
"With Jaron’s appointment we are now able to extend the added value that we can offer our clients by combining our core expertise and applying it to the disciplines of experiential marketing and consumer engagement."
Wikler added: "I was excited by the opportunity to join this well-established communications agency and bring to life the powerful concept of ‘Creating emotional advantage’. In today’s cluttered media environment, it is refreshing to work with a group of people who truly understand the concept of creating emotional advantages for brands in a way that genuinely adds value to our clients."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.