Ad Week Europe to embark on first international roadshow

Marketing summit Advertising Week Europe has announced it will be taking a thought leadership roadshow around the continent ahead of the main London event in April.

The roadshow will visit Amsterdam, as well as Berlin and Stockholm (Creative Commons)
The roadshow will visit Amsterdam, as well as Berlin and Stockholm (Creative Commons)

The roadshow will stop at Scholz & Friends in Berlin, The Westerliefde in Amsterdam and Hotel Berns in Stockholm on the 1, 2 and 3 March respectively. Each roadshow stop will focus on an aspect of the overarching theme - Creativity Through Innovation.

The panel will comprise of creative representatives from both local and global brands and agencies, including Google, Spotify and Adobe.

Matt Scheckner, chief executive of Advertising Week Europe, said: "There are a number of fantastic cities across Europe with thriving advertising and marketing sectors.

"We are delighted to be visiting Berlin, Amsterdam and Stockholm for the inaugural Roadshow, to explore different perspectives on creativity and innovation and build momentum across the continent ahead of Advertising Week Europe."

It was announced last week that Ad Week 2016 is to be held at Picturehouse Central, following a three-year venue partnership with BAFTA 195 Piccadilly.

More: AWE 2015: "A change needs to happen in the experiential client structure"

AWE 2015: Digital OOH should broaden brands' experiential reach

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