Acer lands 'fashtech' experience at Westfield

Computer brand Acer has unveiled a 'fashtech' experience at Westfield London, which will remain in situ until Sunday (3 April).

The activation spaces features four mannequins
The activation spaces features four mannequins

Created in partnership with Agent42, the experience sees four shop mannequins - three adults and one child - posing with different Acer laptops. 

Various Acer and Windows 10 products are located around their feet, which shoppers are invited to try out for themselves. 

Acer brand ambassadors are also on hand to provide extra assistance at the activation, and every shopper who makes a purchase on-site will be entered into a draw to win a Westfield gift card worth £1,000. 

The campaign aims to challenge the notion that Acer's products are simply computers. Rather, the brand wants consumers to see its laptops as an extension of themselves. 

Following its closure, the activation will move to Westfield Stratford City for the May half term.  

Lauren Tauben, managing director at Agent42, said: "With this campaign it was important to connect technology with real people.

"We wanted to represent Acer’s aims to make technology more human by portraying them in real life events through the use of our mannequins – whether it is the child at home gaming, or the stylish mum who wants her bright coloured 2-in-1 for her work commute. We aimed to show that technology doesn’t just have to work, rather, it has to work for you."

Last year, in partnership with Microsoft, the brand created a play area for adults and children inside the Bluewater shopping centre in Kent. The aim was to promote the technology behind its new Switch 10E laptop, which Acer claimed was as easy as child’s play.

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