Accountants enjoy beack life at NEC

Impulse Events brought a taste of sunny Hawaii to the Midlands as PriceWaterhouse­Coopers hosted a staff party at its annual conference

What was the party?

Coming on the first night of the global accountancy firm’s annual conference, this party provided entertainment for 1,000 of its employees in Hall 11 at the NEC in Birmingham.

How was the party themed?

The blank canvas was transformed into a South Pacific outpost. At the entrance, revellers were handed grass skirts and leis and entertained by a Hula trio performing Hawaiian tunes. Inside there were activities including coconut shies, interactive surf machines, jet ski and paddle boat arcade machines, and food and drink stations built like beach bars and surrounded by palm trees. Guests also had their pictures taken with parrots.
Teams competed on beach volleyball courts for the prize of being Price­WaterhouseCoopers’ best team, while at the other end of the venue the stage boasted a hand­made Hawaiian backdrop flown in from the US. The acts included a Polynesian dance troupe, a flaming limbo performer and an Hawaiian Elvis.
The centrepiece was when a Hula dance instructor taught more than 600 revellers the moves to hula dancing. Then, under the watchful eye of a Guinness World Records official, they broke the world record for the number of people simultaneously hula dancing. Guests then headed to the food stations for delicacies that included baked mahi mahi (dolphin fish) with black bean sauce and pan-seared chicken with honey sauce and cous cous. When the acts had finished, the volleyball courts became a party beach with deckchairs and beachballs replacing the nets.

Who was behind the party?

It was organised and created by agency Impulse Events, which used its in-house production team for the lighting and sound. Theme Traders provided props and decoration. The NEC in-house caterer ensured no one went hungry or thirsty, while Fantasy Imaging provided guests with photos to take away.


What were the highlights?

The breaking of a world record, proving creative events can achieve anything, and the volleyball competition that provided a beach vibe. Equally impressive was the limbo dancer and Elvis impersonator, who wandered through the crowds talking and singing like the man himself.


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