The two-day event will see over 3,000 retailers, brands and start-ups descend on the venue to discuss how and where millennials are spending their money.
Forty exhibitors are attending the event, and seven brands will activate large-scale showcases. Accenture, the event’s title sponsor, is creating the The World of Me - a shop of the future where visitors will be able to explore and customise various youth-focused products.
Brands to feature here include Wonderluk, which is giving attendees the opportunity to design and make their own jewellery using a 3D printer.
Kevin Selvy, CEO of Crazy Mountain Brewery Company will host a beer tasting session, and visitors will be able to determine which food to pair with their beer, thanks to a Tinder-style app created by Accenture and Intel.
Attendees will also be able to immerse themselves in Swedish beauty brand Foreo, which has created a sensory showcase around its products at the Beauty Innovation Lab.
At The Locker Room Live space, Accenture will offer rugby fans than chance to explore the game on a whole new level, via a championship app and virtual reality demo.
VR experiences will also be on show at Expedia's booth, which will showcase apps from Delta airlines and Tourism Australia that can transport viewers to the other side of the world in seconds.
Pepsi Max hosted the first round of its 'Innovathon' last weekend (8-9 April) in a bid to uncover marketing ideas that would appeal to millennials. Finalists will pitch on the main stage on 14 April, in front of Pepsi’s panel of judges.
Over 150 speakers are due to appear at the event, including Michelle Sadlier, head of innovation and social media at Hunter, and Caroline Rush, CEO of the British Fashion Council.
Rupa Ganatra, founding partner at Millennial 20/20, said: "Millennial 20/20 has been created with the belief that business events need to advance with the times and deliver a curatorial, experiential and personalised experience for attendees.
"Along with three conference stages, 150 speakers and a curated exhibition, there will be seven immersive showcases at the Summit including the World of Me by Accenture, which is an inspirational playground for the consumer experience and store of the near future."
Read up on a blog by Jessica Hargreaves, joint managing director at agency Pretty Green which looks at millennials in the workplace here.