Absolut to launch Electrik bottle at VR-led Nights event

Vodka brand Absolut has announced plans to launch its limited edition Electrik bottle at an Absolut Nights event on 19 November.

Electrik London will take place at Bankside Vaults near Waterloo
Electrik London will take place at Bankside Vaults near Waterloo

The event will take place at London’s Bankside Vaults, which will be transformed through virtual reality (VR) by Marshmellow Laser Feast. The Electrik Room will feature LED, motion reactive wall projects that respond to sound and mood throughout the night.

VR headsets will transport guests to another dimension. Absolut hopes the technology used will transform perceptions of nightlife, and raise questions about reality in the digital age. 

Music label R&S Records has curated the evening’s music. Guests can expect DJ sets from Leon Vynehall, Lone and Space Dimension Controller.

Absolut will release tickets to consumers who have registered online on 5 November. 

More: Absolut enlists 'Swedish Ice Mafia' for London Cocktail Week

In pictures: Absolut creates art activation at New Designers

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