Aberlour whisky brings 1940s recording booth to London

Single malt brand Aberlour has partnered with London vinyl store Phonica Records to bring a 1940s 'Voice-o-Graph' to the capital.

The studio allows visitors to record directly to vinyl
The studio allows visitors to record directly to vinyl

Consumers can experience the recording booth until 2 November before it travels to Canada. The Voice-o-Graph, which cuts voice recordings directly onto a six-inch vinyl, began its world tour in New York this summer. 

The machine allows musicians or storytellers to instantly create their own 65-second record. It is thought to be one of only two working examples in the world.

The Voice-O-Graph tour builds on Aberlour’s Global Made From Experience series, which last year saw photographer and Mumford & Sons bassist Ted Dwane produce an exhibition of his photographs.

Nikki Burgess, global brand director at Aberlour, said: "Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise which culminate in a uniquely crafted result. 

"Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating experience and facilitating authentic and meaningful experiences."

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