ABC releases support pack

Auditing body ABC has launched a marketing support pack to help event organisers make the most of their ABC figures.

The pack provides a step-by-step guide to auditing and highlights the free added-value services offered by ABC membership. The manual contains examples of press releases, case studies, e-briefing documents, logo usage rules and advertisements.

"We hope the information in the new pack will help our members communicate to their customers the trust and confidence that is implicit in an ABC-audited event," said ABC director of business to business Jan Pitt.

The publication of the manual follows the launch of an updated audited event logo aimed at raising awareness and recognition of auditing in the exhibition market.

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