According to Freeze, this kind of 360° production truss has only ever been used before in film production, or to showcase celebrity gowns on the red carpet in the US.
The system takes thirty-two digital SLR cameras that are integrated into a six metre diameter truss, and are computer controlled to shoot simultaneously. They capture every angle of their subject in a split second. Super fast image processors then merge the images into an amazing video showing the full 360° rotation that can be uploaded and shared online in seconds.
Have a look at it in action:
Freeze 360 is a collaboration between events company Maynineteen and technical production company Drop City.
It will launch the product at the Inside Live fashion event on 9-11 November at Manchester's Arndale, where it will be branded Fashion Cam 360.
The system lends itself well to fashion events, allowing a unique opportunity to view clothes from every angle, but it can be used for awards ceremonies, conferences, and corporate events.subscribing here.