Simon Dornan on the new event team at Virgin Media
Earlier this year, Dornan was chosen to head up Virgin Media's new brand amplification team, which will look after all of the brand's events.
As well as the Louder Lounge, which takes place at the V Festival, Dornan and his team face a huge challenge in bringing to life the Virgin Media's broadband offering, due to the nature of the project.
However, Dornan and his team already have a host of ideas on how to achieve this. Watch our video to find out more.
For more in-depth and print-only features about brand event marketing strategies, don't miss the next issue of Event magazine by subscribing here.
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