Event TV - Simon Dornan talks about the role of the Louder Lounge

Jeremy King, 22 August 2012, 11:06am

SImon Dornan, head of brand amplification for Virgin Media

SImon Dornan, head of brand amplification for Virgin Media

The second in a series of interviews with Simon Dornan, head of brand amplification for Virgin Media. Today he talks about the role of the Louder Lounge in the brand's event marketing strategy.

Speaking exclusively to Event in the Virgin Media Louder Lounge, Dornan reveals that the Louder Lounge is one of the best ways to bring Virgin Media to life.

The Louder Lounge has been running for ten years and provides a festival haven for the brand's top clients and potential clients.

Guests lucky enough to be invited to the event, which was created by Virgin Media and event agency Itch, could indulge in complimentary food and drinks for the entire weekend of the V Festival.

They also got to enjoy a number of hair and beauty treatments, as well as the opportunity to pick up a pair of complimentary Guess sunglasses.

Were you there? Let us what you thought of the brand experience by commenting below.

For more in-depth and print-only features about brand event marketing strategies, don't miss the next issue of Event magazine by subscribing here.

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