The NBA collaborated with agencies Ignite and Flourish to bring this house to London – the first of it’s kind for the brand in the UK.
Every element of the house was interactive. It included a Twitter wall featuring a spinning basketball, a slam dunk experience which filmed fans shooting hoops and sent the video direct to Facebook, and a Cisco Telepresence centre, allowing fans in the UK to talk to NBA players in the US.
The house attracted an average of 7,000 people a day, exceeding organisers expectations. It also included a shop, a Playstation Vita area and a basketball court hosting hourly competitions.
More than 25 tonnes of gym equipment had to be carried down the stairs of the 100-year-old building to make space for the house.
To find out more about NBA’s event strategy don’t miss our in-depth interview with Benjamin Morel, head of NBA Europe, in the September issue of Event magazine.
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