Pride House, a 6,500sqm open-air venue with marquee structures, will hold cultural and entertainment events over 17 days during the Olympics.
The venue told Event: "We’re estimating it to be one of the biggest Olympic houses. We have a capacity of 20,000 at any given time so over the course of the Games it will probably be about 250,000."
Supported by Locog, Pride House will include a main stage and presentation theatre, and events including live music, an exhibition, outdoor cinema and talks will be organised by Pride House and community partners.
Pride House told Event: "We’re looking to focus on diversity and inclusion at the Games, including the LGBT community but really including everyone. We want to be an area in support of the Games and where everyone can come and celebrate."
It will be the first time there has been a LGBT house at a Summer Olympics. The first was established at the Vancouver Winter Games in 2010.
The venue was praised as a significant milestone for the Olympics and LGBT community by Pride House ambassador Stephen Fry, who said: "All eyes will be on London for the 2012 Games and Pride House is an idea that brings together so many of the elements that makes London one of the greatest cities in the world and a beacon of tolerance, diversity and pride."
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