RPM's E.ON talking debates experiential activity

Experiential activity on the rise: report

David Quainton, 15 July 2010

Experiential activity is expected to grow quickly as the economy continues to recover from recession, with the automotive sector showing most growth, according to a new survey.

The Pearlfinders survey of around 5,000 ‘marketing decision makers’ showed that those in the motor sector were "the most likely to be looking at their experiential support, followed very closely by those in the FMCG (fast-moving consumer goods) sector".

In a further boon to the sector, around one in five marketers is apparently planning a product launch with live activity.

The results of the survey concern quarter two of this year, and showed that females are the fastest-growing target audience, up by 5.3%.

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Benton Goodbrand - 16 July 2010

Call it perfect timing...

We're running a workshop focussed specifically on helping brands target female consumers with experiential marketing. We've teamed up with the acclaimed Pretty Little Head consultancy who specialise in providing insights to brands about what women really want from marketing. They recently published a 2 year study called 'Inside Her Pretty Little Head' which produced some amazing insights into the nature of femininity and what successful brands do to gain traction with women. We'll be supporting this with some great success stories of brands targeting women with experiential and arm you with some tricks of the trade to take back for your next brand plans.

So if you're free from 09:30 – 13:00 on Thursday, July 29th drop me a line for further details.

Best regards,

Benton

0207 428 1446