Royal Albert Hall strengthens event offering

Chantelle Thorley, 18 November 2008

The Royal Albert Hall is introducing a corporate partnership strategy to help develop its events programme.

Potential sponsors will have the opportunity to engage different audiences via a range of marketing platforms including use of the State Rooms, selective area naming rights and the development of bespoke music events or exhibitions.

In addition, the venue has also employed a dedicated hospitality manager to enhance its hospitality options. Kirsty Mallinson will use experience gained at Langston Scott, Quintus and IMG to create fine dining and VIP packages for forthcoming events including Eric Clapton, Cirque du Soleil and Lord of the Rings.

"The Hall has long been associated with cutting-edge live event experiences and with its rich history and diversity of performances we recognise the venue's attraction to the corporate world as a platform for entertaining," said director of events Jasper Hope.