Brand Events launches auto tour

18 March 2008

Brand Events is working with BBC Worldwide to create a global tour called Top Gear Live.

Brand Events is working with BBC Worldwide to create a global tour called Top Gear Live. The live stunt show will launch at Clarion Events’ automotive show MPH, London in October this year. The UK leg of the tour will then conclude at MPH’s Birmingham outing in mid-November. From Birmingham, the show will move to Johannesburg in January 2009. Other cities to be visited on the 15-country tour include Sydney, Auckland and Dubai. Brand Events chief executive Chris Hughes said: “The tour will revolutionise motor shows.” There are plans to extend the tour to a further ten more countries in the future.