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Bellwether: Event marketing budgets leap 6.3%

Bellwether: Event marketing budgets leap 6.3%

The Institute of Practitioners in Advertising (IPA) has revealed the record-largest, single upwards revision to marketing budgets in 14 years, with event budgets rising by 6.3% during the first quarter of 2014.

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New research confirms power of experiential events

Research carried out by experiential marketing agency Tribe indicates 70% of consumers purchase a product after visiting an experiential...

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Cadbury brings in RPM for Easter Egg Trails campaign

Cadbury brings in RPM for Easter Egg Trails campaign

Agency RPM has developed a new Eggsplorers theme for this year's Cadbury's Easter Egg Trails campaign to enhance consistency between sites.

 
 
In pictures: New York Bakery Co creates mini Wall Street in Liverpool

In pictures: New York Bakery Co creates mini Wall Street in Liverpool

New York Bakery Co turned Liverpool's Wall Street into an experiential version of New York's Wall Street yesterday (16 April) to celebrate the launch of its range of mini bagels.

 
 
Kinetic Worldwide stages live ice sculpture for Carling British Cider

Kinetic Worldwide stages live ice sculpture for Carling British Cider

Media agency Kinetic Worldwide staged a live ice sculpture carving in London's Victoria train station yesterday (16 April), adding interaction and social buzz to Carling British Cider's current campaign.

 
 
David Cameron endorses Britain for Events campaign

David Cameron endorses Britain for Events campaign

Prime Minister David Cameron has congratulated the All Party Parliamentary Group (APPG) for events on its ongoing work to promote business tourism in the UK.

 
 
Westfield transforms into interactive fan zone for The Vamps

Westfield transforms into interactive fan zone for The Vamps

Teenage heartthrobs The Vamps staged a live gig and interactive fan event at Westfield London and Westfield Stratford City, on Monday (14 April), in conjunction with Really Creative Media and Globe Productions.

 
 
Event Awards winners story - Grand Prix Award

Event Awards winners story - Grand Prix Award

Smart Hospitality was awarded the Caterer of the Year title at last year's Event Awards. Off the back of its work with Michelin-starred chef Angela Hartnett, as well as delivering 62,000 covers during the London 2012 Olympic Games, the company claime...

 
 
In pictures: O2 develops UV-powered galaxy for Samsung launch

In pictures: O2 develops UV-powered galaxy for Samsung launch

O2 celebrated the launch of the Samsung Galaxy S5 with a photo-luminescent installation on Clapham Common, London, last week.

 
 
Keith Prowse to offer hybrid hospitality at Aegon Championships

Keith Prowse to offer hybrid hospitality at Aegon Championships

Sporting hospitality provider Keith Prowse has announced the concepts behind its packages at the LTA Aegon Championships, taking place on 9-15 June at the Queen's Club, London.

 
 



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