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Video: BWP Group creates Ikea Retreat experience

Video: BWP Group creates Ikea Retreat experience

Communications agency BWP Group was tasked by Swedish furniture brand Ikea to create its first overnight spa experience at five of its UK stores.

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Video: Betfair dishes out free cash to ATM users

Online betting company Betfair surprised ATM users in Tooting high street, London, with a Super Rich Cash Machine that...

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Six things you need to know for the 2014 Event Awards

Six things you need to know for the 2014 Event Awards

With just over a week to go until the Event Awards, taking place on 2 October at Troxy in London, here's our exclusive first look at the ceremony and a sneak peek at what to expect on the night.

 
 
Video: Cake enlisted for Virgin Atlantic sky-high activation

Video: Cake enlisted for Virgin Atlantic sky-high activation

Virgin Atlantic has hired experiential agency Cake to handle an event to celebrate the launch of its latest aircraft, which will involve music artistes Rudimental and Gorgon City performing 30,000 feet in the air.

 
 
In pictures: Battersea Evolution hosts Cosmo #FashFest

In pictures: Battersea Evolution hosts Cosmo #FashFest

London venue Battersea Evolution, operated by the Smart Group, saw 1,000 fashionistas, press and VIPs attend day four of Cosmopolitan's week-long #FashFest event series last Thursday (18 September).

 
 
Planet RockStock festival to get second outing in South Wales

Planet RockStock festival to get second outing in South Wales

Bauer Media-owned rock music radio station Planet Rock will stage its second Planet RockStock festival at Trecco Bay, Porthcawl, South Wales from 5-8 December.

 
 
My Event World - Jill Pinner

My Event World - Jill Pinner

Jill Pinner, chairwoman and proprietor of Fizz Experience, has more than 25 years of experience in the marketing, promotion and event industries. She talked to Event about her past careers in beauty and cuisine, why she can't stand liars and why the ...

 
 
In pictures: TRO creates 1950s seaside stand for Vauxhall at Goodwood Revival

In pictures: TRO creates 1950s seaside stand for Vauxhall at Goodwood Revival

Agency TRO designed and built a 1950s seaside-themed set for Vauxhall's stand in the Earl's Court Motorshow feature at Goodwood Revival (12-14 September).

 
 
Events in Action: Heineken Ignite London

Events in Action: Heineken Ignite London

Heineken was after an experience to round off the summer and enlisted the help of agency RPM to create a one-off event at London's Battersea Power Station for more than 1,000 people.

 
 
The Lounge Group, Evoke and Ampp merge to create Wolf Brand Experience

The Lounge Group, Evoke and Ampp merge to create Wolf Brand Experience

Experiential agencies The Lounge Group, Evoke and Ampp have joined forces to create one new agency, called Wolf Brand Experience.

 
 
Oliver

Bandwidth consumption at events on the rise

 
 
 
Oliver

Bandwidth consumption at events on the rise

 
 
 
Tom Mcinerney

Apple’s Latest Launch and What it means to Events

 
 
 
Phil Edelston

Enhancing Brand Experience in the Summer of Sport

 
 
 
Michael Aldridge

How do you retain grey matter in the events industry?

 
 
 


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