A tour of Virgin Media's Lounder Lounge at the V Festival
Created by Virgin Media in partnership with event agency Itch, the Louder Lounge, is ten years old and has become one of the best VIP areas at any UK music festival.
Designed with a village fete theme, the Louder Lounge featured food stations from Eat Street in Kings Cross, fashion brand Guess giving away £200 sunglasses, MAC doing free makeovers and a village pub offering guests complimentary drinks all weekend.
Guests included the media, current and potential Virgin Media clients, and celebrities ranging from Emma Bunton and One Direction to Keith Lemon and Carl Barat.
In this video Itch's managing director Mike White explains all of the areas of the Lounder Lounge.
Were you there? If you were let us know below what you thought of the Louder Lounge.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.
Sharing
Related Articles
-
Itch to produce Virgin Media Shorts Awards
- Fashion Week shopping event returns to Somerset House
- Event TV: Interview with Luke Southern, head of sponsorship at Virgin Media
- Event TV - Secrets of new event team at Virgin Media
- Event TV - Simon Dornan talks about the role of the Louder Lounge
- Simon Dornan to lead new Virgin Media brand amplification team
Additional Information
Latest jobs Jobs web feed
- Head of Conference Section Commonwealth Secretariat £69,333 pa + benefits, London based with considerable overseas travel
- Local Events Coordinator x 4 Comic Relief £24,000pa, Central London
- Senior/Account Manager, Shopper Marketing Blue Skies Marketing Recruitment £26000 to £38000 per annum, London
- EVENTS AND MARKETING ASSISTANT Royal College of Speech Language Therapy £26,501 (including LW), London SE1
- Producer Blue Skies Marketing Recruitment £38000 to £45000 per annum, London
Most read
Most commented
- Event Organisers: What the London Olympics can teach us about event promotion
- Event Organisers: Tapping into social media to build a thriving customer fan base
