Created by Virgin Media in partnership with event agency Itch, the Louder Lounge, is ten years old and has become one of the best VIP areas at any UK music festival.
Designed with a village fete theme, the Louder Lounge featured food stations from Eat Street in Kings Cross, fashion brand Guess giving away £200 sunglasses, MAC doing free makeovers and a village pub offering guests complimentary drinks all weekend.
Guests included the media, current and potential Virgin Media clients, and celebrities ranging from Emma Bunton and One Direction to Keith Lemon and Carl Barat.
In this video Itch's managing director Mike White explains all of the areas of the Lounder Lounge.
Were you there? If you were let us know below what you thought of the Louder Lounge.
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