Participants can sign up to run a mile in the Samsung Hope Relay by downloading an app on their phone and filling in their details. The app tracks their run using GPS technology, with Samsung donating £1 to charity for every mile completed. Friends and family can use Facebook to record a cheer to support those taking part.
At the launch near London’s City Hall, Oliver and Pendleton unveiled a ‘Samsung Wall of Hope’ filled with hundreds of pairs of trainers that participants could put on to complete their mile straight away on a specially-laid track. The stars also completed their own a mile round the track.
Oliver said: "The Olympic Games and the Olympic Torch Relay have really captured everyone's imaginations, and now the Samsung Hope Relay is a great chance for all of us to take part and raise funds for some really inspirational charities in the process. I’ve done my mile and would love everyone to download the app, get out there and do the same."
20 countries around the world will take part and the relay will support charities including Kids Company and International Inspiration - London 2012's international sports legacy programme.
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