The brand is planning a programme of events that bring together culture, sport and entertainment across Europe over the next 12 months.
The team assigned to the job will be led by Fredda Hurwitz, global vice president for Strategic Planning, Marketing & Communications, and will involve creative input from the UK, France, Netherlands and Belgium offices.
Havas Sports & Entertainment global CEO and president Lucien Boyer said: "Eurostar is one of Europe’s pioneering brands and we are extremely proud to be working with them on such an exciting project across a number of markets.
"At Havas Sports & Entertainment, we turn consumers into fans by uniting them with their passions. Over the coming year Eurostar will be creating a programme of events that bring together culture, sport and entertainment from right across Europe and we look forward to helping them share their stories with the public."
Eurostar head of sponsorship Nina Ferrier added: "Havas Sports & Entertainment combine creative thinking with an in-depth understanding of sport and its audiences. We feel they are a great fit for us and look forward to working with them during what will be an exciting year for sport and culture."
Havas has previously worked for brands including Coca-Cola, Adidas and Louis Vuitton.
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