Terry Farrell & Partners won a ‘masterplanner competition' and will now draw up plans to turn the famous venue into a sprawling residential and leisure site.
Part of the planning will involve an ‘in-depth' community and stakeholder consultation. The first planning permission request is expected in 12 months time.
"The appointment of Farrells is the next stage in the ongoing investigation into the potential of this major West London site which has been identified as an Opportunity Area within the Mayor's London Plan," said TfL head of corporate finance property development Anthony Bickmore.
"TfL is constantly seeking better ways of using its land and has significant property interests in the Earls Court area. This regeneration project represents an opportunity for TfL to work with the other two major property owners to investigate the creation of a new residential and business district given its excellent existing public transport links including one Overground and three Tube stations along with excellent bus and road connections."
As mentioned in earlier stories, Earls Court will remain as it is until at least the London 2012 Olympic Games, but the future for the historic exhibition centre looks bleak.
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