A Current Affair creates immersive theatre for vodka brand
A Current Affair lands Zubrowka vodka experiential work
Rachel Bull, 18 July 2012, 8:28am
The agency was tasked by First Drinks to capture the brand’s 600-year history in a "magical way" and bring the brand essence of ‘enchanting vodka’ to life.
It is delivering the Zubrowka story through immersive theatre and commissioned entertainer Gideon Reeling to enchant audiences at several events throughout the year.
The activity kicked off with a launch party at One Marylebone on 12 July. It is coming to the Wilderness Festival on 10-12 August in Oxfordshire, and the Boutique Bar Show on 18-19 September at the Royal Horticultural Halls.
A Current Affair is working with design agency Purple Creative on the activity.
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