Arc London launches Discover the World of Barny for Mondelez UK

Georgina Cotton, 23 August 2013, 10:46am

Discover the world of Barny with Arc London

Discover the world of Barny with Arc London

Agency Arc London has teamed up with confectionery company Mondelez UK to create a nature-inspired experience for young children and families.

The Discover the World of Barny experience includes an eight-metre long interactive wall which brings bug-related facts to life. It is inspired by a television advert for Mondelez UK's children's biscuit brand, Barny.

By holding an augmented reality-enabled (AR) tablet over illustrated creatures such as snails, butterflies, ladybirds and ants, animations are bought to life to inform the viewer of educational facts.

The stand also includes a discovery area for children with activity tables themed around leaves, insects and trees, and parents can take away free samples of the bear-shaped sponge snacks and enter a competition to win a family forest-based holiday.

The experience will feature at the Bournemouth International Air Show from 29 August to 1 September, and will also be at the Royal Berkshire Show on 21 and 22 September.

Jon Holden, Barny senior brand manager, said: "Barny is our biggest UK biscuits launch since Belvita so we’ve worked hard to deliver a brand first with this innovative use of experiential.

"Not only does it open up through technology, it delivers a real Barny brand experience - one which is all about the discovery of something new."

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