The new business, which will focus on supplying a range of artistes and acts for events, will be managed by talent specialist Adam West.
West, who was previously at The Box Club, will be tasked with assigning and managing live acts and performers for UK and International events.
He said: "The opportunity to come here and develop a new agency in support of Kru Live was one that I couldn't turn down. Through Kru's successes in the industry we already know that there is a great opportunity for a talent agency."
Tom Eatenton, managing director for Kru Live added: "At Kru we have always known that there is a strong need for brands and events to make an extra impact using truly talented performers. As few can surpass Adam's depth of knowledge in working with talent it was an easy decision to start Kru Talent International with him at the helm."
Kru Live has been enjoying a busy summer with a raft of new business including staffing activities for Mastercard, Greggs and Euro RSCG.
What do you think of this new business? Let us know by commenting below.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.