Aston Manor Cider's flagship cider brand, Kingstone Press has formed a partnership with Tough Mudder, which will see it activate at each of the eight UK...
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An operator or minerals planning authority taking part in a planning inquiry who does not test evidence adduced cannot complain if the inspector bases a decision in whole or in part on that issues
Unilever brand Magnum has announced plans to light up the Coca-Cola London Eye either pink or black as part of its Regent Street celebrations on Sunday (31 May).
The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (18 January) reveals that event marketing budgets rose for a 13th...
HSE Cake, Havas Media Group's UK sport and entertainment agency, has announced the promotion of Lizzy Pollott to the role of creative director.
Virgin Group has launched Virgin Sport, a new company that will run a series of sports festivals and events.
NASA's Kennedy Space Center Visitor Complex in Florida is hosting its first-ever virtual reality experiences, aimed at attracting a younger audience and...
Technology manufacturer Acer UK has appointed agency Agent42 to handle its events and PR, including experiential activity.
Health club brand David Lloyd Leisure Group opened its 'Run for your Bun' café last week and invited guests to pay for their food and drink with exercise.
Marylebone Cricket Club, in partnership with T20 Blast sponsor NatWest, launched a live cricket experience at London's Canary Wharf yesterday (28 May).